How Blue Zones Project Monterey County in Salinas, CA is Lowering Healthcare Costs, Improving Productivity, and Improving the Quality of Life for All Residents (2024)

“Salinas, a majority-minority city with a rich cultural heritage, has set a new standard for creating a culture of well-being. Since the pandemic, leaders all over the country are looking for innovative and comprehensive approaches to improving community well-being, and Salinas’ impressive success is a model for other diverse and dynamic communities who want to create healthy environments and systems that benefit everyone,” — Ben Leedle, CEO of Blue Zones and Co-founder of Blue Zones Project

How Blue Zones Project Monterey County in Salinas, CA is Lowering Healthcare Costs, Improving Productivity, and Improving the Quality of Life for All Residents Share on X

The communities in which individuals live influence their lifestyles, relationships, and eventual health outcomes. When designed with well-being at the forefront, communities enable their residents to live longer, healthier, happier lives, and set up local economies to thrive.

The city of Salinas, located in Monterey County, California, presented a unique opportunity for a well-being-focused community transformation due to its diverse population, agricultural significance, and strong community networks. Known as ‘the Salad Bowl of the World’ for its production of crops such as lettuce, broccoli, and peppers, the city has a rich agricultural history dating back to the mid-1800s. However, it also faces high rates of food insecurity, with 43.8% of residents struggling to access affordable fresh produce. The city’s growing health challenges, including chronic diseases like diabetes, made it an ideal candidate for a well-being transformation aimed at reducing disease rates and improving public health.

The city of Salinas, located in Monterey County, California, presented a unique opportunity for a well-being-focused community transformation due to its diverse population, agricultural significance, and strong community networks. Share on X

Blue Zones Project was introduced to Salinas in 2019 through the establishment of Blue Zones Project Monterey County. With a focus on integrating Blue Zones principles and the Life Radius model proven to facilitate improved well-being at the population level through permanent changes to a community’s policies, systems, culture, and environment, its earliest partners in Salinas were Salinas Valley Health, Taylor Farms, and Montage Health—the Project aimed to reduce chronic disease rates and promote better health for all residents. To do so, it engaged local leaders, volunteers, and organizations to inspire residents to move naturally, eat wisely, build stronger social connections, and live with purpose.

Over the past five years, the initiative has expanded, resulting in a measurable reduction in chronic health risks, increased civic pride, and improvements in overall well-being. Salinas’ designation as a certified Blue Zones Community®, the first city to earn this designation in Monterey County, is an important milestone in this effort. To earn this designation, Salinas met and surpassed key project benchmarks, including achieving resident and employer engagement thresholds, improving well-being scores, and enacting and implementing community policies. Since the project’s initiation, the community’s overall well-being score improved by 5.9 points, from 61.7 to 67.6, representing a nearly 10% increase during a period in which many regions across the country experienced significant declines in well-being due to the global coronavirus pandemic. Each point increase in well-being for a population leads to approximately a 2 percent reduction in ER visits and hospital utilization, and to approximately a 1 percent reduction in total health care costs. This equals tens of millions of dollars of healthcare savings per year.

Salinas’ designation as a certified Blue Zones Community®, the first city to earn this designation in Monterey County, is an important milestone in this effort. Share on X

The successes achieved in Salinas are the direct result of the participation of more than 18,500 individuals and 105 organizations, who together implemented Blue Zones Project programs, activities, and best practices. Thirty-six new community policies, plans, and initiatives were implemented, improving the built environment, food systems, and tobacco use policies across Salinas, supporting better health outcomes for residents.

The successes achieved in Salinas are the direct result of the participation of more than 18,500 individuals and 105 organizations, who together implemented Blue Zones Project programs, activities, and best practices. Share on X

More than 18,527 Salinas residents actively engaged with Blue Zones Project programs, surpassing the initial goal of 16,050 residents, which would amount to 15% of the total population. The Blue Zones Project principles “Eat Wisely” and “Right Outlook,” resonated particularly well with residents, fostering the largest community impact and engagement.

More than 18,527 Salinas residents actively engaged with Blue Zones Project programs, surpassing the initial goal of 16,050 residents, which would amount to 15% of the total population. Share on X

The Blue Zones Project Monterey County (BZPMC) team supported Salinas’ Vision Zero and downtown enhancement plans by organizing walking audits, assisting with demonstration and enhancement projects, creating a designated walking route, and organizing Walking Moais, small groups that meet regularly to walk together. The Salinas Regional Soccer Complex now welcomes 6,000 visitors each weekend and is expected to draw over 10,000 visitors upon completion, making it the largest soccer complex between San Francisco and Los Angeles. A Safe Routes to School plan was also adopted by the City Council, encouraging students to walk, bike, and roll to school at 44 schools across 24 districts in and around Salinas.

Given the community’s agricultural significance, the food system was a crucial starting point for the Blue Zones Project’s efforts in Salinas. The project worked with local organizations like Aspire Health and secured over $1 million from the California Department of Food and Agriculture to launch the Double Up Food Bucks program. This initiative provided low-income families a 50% discount on California-grown produce, increasing access to healthy food and supporting local farmers. Additionally, partnerships with organizations like Everyone’s Harvest helped secure $240,000 for produce box giveaways at farmers markets, further expanding access to fresh, nutritious foods.

The project worked with local organizations like Aspire Health and secured over $1 million from the California Department of Food and Agriculture to launch the Double Up Food Bucks program. Share on X

Through the Natividad Creek Park Community Garden, the project convened community partners to host gardening workdays, composting workshops, and cooking demonstrations. Twenty-seven local restaurants also embraced Blue Zones Project efforts to advance healthy diets by adding over 150 plant-based dishes to their menus. Dishes such as molcajete vegetariano and nopal asado huarache were adapted to align with the cultural preferences of the community while promoting healthier eating habits.

Twenty-seven local restaurants also embraced Blue Zones Project efforts to advance healthy diets by adding over 150 plant-based dishes to their menus. Share on X

Tobacco use reduction was another key focus of the project, given its relation to not only a cleaner environment but also to lowering chronic disease rates. Blue Zones Project Monterey County was instrumental in the passage of the Resolution for Smoke-Free Monterey County Parks. It also involved over 20 schools in tobacco prevention initiatives. In these schools, students signed personal pledge banners, committing to remaining tobacco- and vape-free. These efforts were further supported by partnerships with the Monterey County Health Department to align tobacco policy work, reduce tobacco use, and promote smoke-free housing and responsible tobacco sales through Monterey County Collaborates.

Blue Zones Project Monterey County was instrumental in the passage of the Resolution for Smoke-Free Monterey County Parks. It also involved over 20 schools in tobacco prevention initiatives. Share on X

Schools in Salinas also embraced the Blue Zones Project’s well-being initiatives. At Frank Paul Elementary, changes in policies and programs led to increased vegetable, fruit, and water consumption, with fifth graders showing improved outcomes on state physical fitness tests. University Park Elementary saw an enhanced well-being culture with 187 students receiving diabetes education modules. A sense of community and well-being was also fostered at Gavilan Elementary, which initiated a new walking group involving 15 families.

Blue Zones Project principles were similarly integrated into workplaces across Salinas. Employers like Natividad and the Salinas Family YMCA reported that employees felt more connected to their community as a result. At Taylor Farms, year-over-year healthcare claims decreased due to environmental changes, and leadership buy-in and support have led to sustainable well-being efforts. The organization also reported improved employee health outcomes, such as lower A1C levels for employees at risk of pre-diabetes. Employee engagement rates at the Salinas Family YMCA also increased by 120% due to their participation in the project. Salinas Valley Health, a major employer in the city, reported reduced employee turnover between 2021 and 2023.

Blue Zones Project principles were similarly integrated into workplaces across Salinas. Employers like Natividad and the Salinas Family YMCA reported that employees felt more connected to their community as a result. Share on X

Being the first city in Monterey County to receive Blue Zones Community® certification, Salinas’ journey serves as a model for well-being transformation for other regions seeking to create healthier, more vibrant communities through sustainable change. The success of Blue Zones Project Monterey County’s efforts in Salinas is an illustration of how collective action can catalyze measurable improvements in community well-being.

The success of Blue Zones Project Monterey County’s efforts in Salinas is an illustration of how collective action can catalyze measurable improvements in community well-being. Share on X

1 Fostering Community Health Through Strategic Partnerships

2 Building Strong Social Connections for Community Well-being

3 Creating Safer and More Active Streets

4 Improving Access to Healthy Food

5 Fostering a Sense of Purpose Through Volunteerism

6 Clean Air in Public Spaces

7 Elevating Workplace Well-Being

8 Transforming Menus and Dining Experiences

9 Transforming Schools for Health and Well-Being

10 A Pathway to Lasting Well-Being

Fostering Community Health Through Strategic Partnerships

“It’s partnerships like BZP that help expand resources for the community.” – Valeria Hernandez, Public Affairs Specialist at Salinas Regional Sports Authority (SRSA)

“It’s partnerships like BZP that help expand resources for the community.” - Valeria Hernandez, Public Affairs Specialist at Salinas Regional Sports Authority (SRSA) Share on X

No single organization can drive the multi-faceted and widespread changes needed for improved well-being. Collaborative partnerships are critical to creating sustainable health improvements within communities. By working together, local governments, healthcare providers, schools, and businesses can pool their resources and expertise to create greater collective impact. These partnerships also foster accountability, encourage resource sharing, and ensure that the needs of diverse populations are addressed.

In Salinas, partnerships enabled the development of programs that address root causes of poor health, from food insecurity to inadequate infrastructure. In addition to the foundational role played by key sponsors such as Salinas Valley Health, Taylor Farms, and Montage Health, over 105 organizations and 18,527 individuals were crucial partners to the Blue Zones Project effort in Salinas.

In addition to the foundational role played by key sponsors such as Salinas Valley Health, Taylor Farms, and Montage Health, over 105 organizations and 18,527 individuals were crucial partners to the Blue Zones Project effort in Salinas. Share on X

“When I’m talking about a new partnership opportunity, it never fails – Blue Zones Project always comes up.” – Sophia Rome, Salinas Community Relations Manager.

“When I’m talking about a new partnership opportunity, it never fails - Blue Zones Project always comes up.” - Sophia Rome, Salinas Community Relations Manager. Share on X

One of such collaborations is with the Salinas Regional Soccer Complex, where initiatives like outdoor Zumba classes, walking moais, health fairs, and community clean-ups have transformed the complex into a hub for physical activity and social connection. The complex also became a tobacco-free space, thanks to BZPMC’s ongoing support.

Partnerships with organizations like the Transportation Agency for Monterey County (TAMC) and the City of Salinas led to significant infrastructure improvements across the city. This partnership was crucial in obtaining a $12 million grant for the permanent transformation of Harden Parkway and McKinnon Street, making streets safer for students walking and biking to school. Walking school buses have become an essential part of this effort, particularly in East Salinas, where four elementary schools in disadvantaged areas have benefited from this initiative. While establishing this effort, the BZPMC team actively engaged with residents, particularly through walking with youth and facilitating fun Blue Zones-related activities.

Salinas’ schools were important partners for the Blue Zones Project’s mission, particularly in achieving the observed impacts of the project on young people. As earlier mentioned, more than 20 schools partnered with BZPMC to promote tobacco prevention programs, with their students signing personal pledge banners to remain tobacco- and vape-free. At Frank Paul Elementary, healthy snack carts featuring fruits and vegetables introduced students to nutritious foods, a habit that did not stop during school hours but also extended into their homes.

Efforts to transform food systems in Salinas were made possible through collaborations with Aspire Health and the California Department of Food and Agriculture, which resulted in more than $1 million in funding for the Double Up Food Bucks program. This initiative provides low-income families with a 50% discount on California-grown produce, improving access to healthy food while supporting local growers. Blue Zones Project Approved™ restaurants, such as La Cantina Brewing Company and El Colibrí, also introduced healthier, plant-based dishes to their menus, making nutritious food choices more accessible to the community.

Blue Zones Project Approved™ restaurants, such as La Cantina Brewing Company and El Colibrí, also introduced healthier, plant-based dishes to their menus, making nutritious food choices more accessible to the community. Share on X

Civic partners such as public libraries, the local YMCA, Rotary Club, United Way, AMOR Salinas, and Ecology Action, played a pivotal role in raising awareness about ongoing initiatives throughout the community, and in offering opportunities for residents to participate more actively through volunteering. For example, Ecology Action helped disseminate information to schools, families, and community members about ongoing civil projects.

The Natividad Creek Park Community Garden, developed in partnership with Blue Zones Project and Local Urban Gardeners, successfully raised $30,000 for improvements to its garden. Today, the garden regularly hosts workdays, composting workshops, and cooking demonstrations, offering a space where residents can connect with each other while learning about sustainable, healthy practices.

The Natividad Creek Park Community Garden, developed in partnership with Blue Zones Project and Local Urban Gardeners, successfully raised $30,000 for improvements to its garden. Share on X

The commitment to community well-being also extended to Salinas’ businesses. Local companies such as Salinas Valley Health, Natividad, and Pacific Valley Bank integrated Blue Zones Project principles into their employee onboarding processes, ensuring that their well-being was prioritized from the outset. These partnerships strengthened employee engagement and fostered positive cultural shifts within the organizations.

In total, nearly $38.7 million in funding has been leveraged over the past five years to support these initiatives, demonstrating the profound impact of collective action.

Building Strong Social Connections for Community Well-being

“I liked how you understood the community. Our seniors are so vulnerable, and they do tend to isolate. The approach that BZP took with it, being culturally sensitive, was great.” – Holly La Masters, Community Member

Social connections are a vital, yet often overlooked, component of individual and community health. Strong social ties provide emotional support, reduce stress, and contribute to a sense of belonging, key factors that positively affect mental and physical well-being. People who are socially connected are more likely to engage in healthy behaviors, such as regular exercise and better eating habits, and are less likely to suffer from chronic diseases.

Programs like Walking Moais have been instrumental in building these connections in Salinas. A Walking Moai is a small group that walks together regularly, creating a natural way for participants to stay physically active while also deepening their social bonds with their communities. These networks not only provide emotional support and meaningful connections but also inspire participants to give back to the wider community, fostering long-term well-being and social change. Another program that was successful in facilitating opportunities for relationship building was the Walking School Buses program, through which parents and grandparents would accompany students to school. Notably, it fostered mutually beneficial interactions between youth and seniors in the community, who are vulnerable and not always included in similar initiatives.

“I needed somebody to help me through grief, and they just helped me through it. Now we are friends outside of the Walking Moai, and I’ve joined the senior center. We do dances, monthly luncheons… Blue Zones Project is life-giving. It helps me get my head on straight, and it also inspires me with content for my work, because I write,” – Guadalupe Lopez, Community Member

Blue Zones Project is life-giving. It helps me get my head on straight, and it also inspires me with content for my work, because I write,” – Guadalupe Lopez, Community Member Share on X

Through programs like Walking Moais and Walking School Buses, participants have not only formed friendships but also discovered a renewed sense of purpose and inspiration in their daily lives. Guadalupe Lopez, a participant in the Blue Zones Project, shared how joining a Walking Moai group helped her not only cope with grief but also build strong social connections. Like many others in the community, Guadalupe’s participation in the Blue Zones Project became a transformative experience, providing emotional support and creative inspiration.

As in the case of Guadalupe, many Moai members also extend their involvement beyond the walking groups, becoming active participants in community events, local senior centers, and more. The power of these social connections goes beyond just the individuals involved; they have a broader impact on the entire community. Participants often take on leadership roles, volunteer for local initiatives, and inspire others to engage with the Blue Zones Project.

Creating Safer and More Active Streets

“Most, if not all, of the plans or initiatives the City is leading, have some health component or connection. Blue Zones Project has just been such a strong partner—having a voice and bringing other people to the table.” – Sophia Rome, Salinas Community Relations Manager

“Blue Zones Project has just been such a strong partner—having a voice and bringing other people to the table.” – Sophia Rome, Salinas Community Relations Manager Share on X

The Blue Zones Project efforts in Salinas have focused on transforming local infrastructure to make healthy choices, such as walking and biking, easier and more accessible to all residents. When streets are safe and accessible, people are more likely to incorporate physical activity into their daily lives. This not only reduces the risk of chronic diseases but also fosters a more vibrant community where residents can safely interact and move freely. Infrastructure that prioritizes pedestrians and cyclists over cars helps reduce traffic accidents, pollution, and stress while encouraging a healthier, more sustainable way of living. In Salinas, the push for safer and more active streets is a key component of creating a healthy environment that promotes movement and social connection. By enhancing the built environment, the city has made significant strides toward encouraging active transportation and improving the overall safety of its streets.

The Blue Zones Project efforts in Salinas have focused on transforming local infrastructure to make healthy choices, such as walking and biking, easier and more accessible to all residents. Share on X

One of the most notable achievements is the downtown street network overhaul, which has revitalized walking and biking in the area. Changes include implementing a road diet to reduce traffic speeds, creating dedicated bike lanes, and improving pedestrian crossings. The transformation of Main Street from a one-way to a two-way street, along with intersection crossing scrambles, improved lighting, and wider sidewalks, has been instrumental in creating a safer, more pedestrian-friendly environment. These changes not only promote physical activity but also make it safer for people to choose walking or biking as part of their daily routines.

The BZPMC team played a pivotal role in these efforts, organizing walk audits, supporting demonstration projects, and garnering community backing for plan implementation. Their involvement was instrumental in the City of Salinas’ adoption of the Vision Zero and downtown enhancement plans, which are key to making the city more connected and livable for all residents.

A standout example of community transformation is the Salinas Regional Soccer Complex, a 68-acre facility that currently attracts over 6,000 visitors each weekend. Future phases will expand the complex to 21 grass fields, two synthetic turf fields, beach volleyball courts, and an indoor health and learning center. As part of this expansion, BZPMC worked to incorporate features like outdoor exercise stations, benches, and shaded walking paths, ensuring that physical activity is not only accessible but encouraged throughout the facility. Additionally, BZPMC introduced the Born Learning Trail at the complex which is a 10-station circuit course designed to promote physical activity among younger children and their caregivers. This trail provides an opportunity for children to begin to engage in active lifestyles early in their lives.

In addition to infrastructure improvements, BZPMC played a critical role in advancing the Safe Routes to School plans for all schools in the Salinas area. This initiative, supported by the TAMC and the City of Salinas, focuses on improving safety for children walking and biking to school, who are one of the most vulnerable road users. BZPMC’s advocacy was instrumental in securing a $12 million grant for permanent safety improvements to Harden Parkway and McKinnon Street, helping ensure that children can commute to school safely. These plans, which include street design changes, speed management strategies, and promotional campaigns, have encouraged more children to walk or bike to school, promoting physical activity while enhancing safety.

Improving Access to Healthy Food

“If people have more money for food, they can eat healthy and shop with dignity. Barriers that have historically existed with EBT are no longer there with an integrated program. It is often a challenge to leverage community trust to enhance program acceptance and participation, but thanks to Blue Zones Project’s relationships with grocery stores, this was not an issue.” – Grecia Marquez-Nieblas, Senior Manager, Fullwell

It is often a challenge to leverage community trust to enhance program acceptance and participation, but thanks to Blue Zones Project’s relationships with grocery stores, this was not an issue.” – Grecia Marquez-Nieblas, Senior Manager,… Share on X

Poor nutrition is a major contributor to chronic diseases like obesity, diabetes, and heart disease, which can overwhelm healthcare systems and diminish quality of life. Ensuring that all residents, especially those in underserved areas, have access to fresh, healthy food reduces health disparities and empowers individuals to make healthier choices. Increasing fruit and vegetable consumption can significantly lower healthcare costs over time, as better nutrition leads to fewer hospitalizations and doctor visits. Also, working closely with local farmers and food producers to participate in these systems not only promotes healthy eating but also strengthens the local economy. As demand for fresh, organic produce grows, local businesses thrive, and this can create a virtuous cycle of community well-being.

Despite the significant rewards, transforming a community’s food system is no small feat. BZPMC employed a combination of strategic partnerships, policy advocacy, and community-driven programs to address food insecurity, particularly in underserved areas, by expanding access to healthier food options. In 2019, the Monterey County Food Policy Council was established and later rebranded to the Monterey County Food System Coalition in 2021. BZPMC serves as the backbone organization for this coalition, which focuses on increasing access to locally grown foods, expanding healthy food procurement in institutional settings, and supporting over 100 school and community gardens.

One of the most impactful initiatives has been the launch of the Double Up Food Bucks (DUFB) program in collaboration with Aspire Health. Supported by more than $1 million in funding from the California Department of Food and Agriculture, DUFB provides low-income families a 50% discount on California-grown produce when using their EBT cards, up to $15 per day. Since its launch in October 2023, this program has revolutionized food accessibility for families facing food insecurity in Salinas.

With more than 1,500 households using the program each month at La Princesa Williams and La Princesa Alisal grocery stores, DUFB has not only boosted the purchasing power of low-income families but also enhanced the sales of local, California-grown produce. To date, $22,000 in produce discounts have been provided to families, and monthly produce sales have exceeded $275,000, with 36% of sales coming from local sources. This partnership allows families to access fresh, nutritious foods while supporting local farmers and grocers.

Coke Farm, a local food hub, has also partnered with schools and hospitals to increase the distribution of fresh, locally grown produce. By incorporating local sourcing into institutional settings, BZPMC ensures that fresh, nutritious food is reaching a wider audience, from schoolchildren to patients in hospitals.

In addition to DUFB, BZPMC has worked alongside organizations like Everyone’s Harvest to secure $240,000 for produce box giveaways at farmers markets, further enhancing access to healthy foods. By accepting EBT as payment, local farmers markets have become a more inclusive space for low-income families to shop for fresh produce, encouraging healthier eating habits across the region.

Advocacy efforts have been another critical component of BZPMC’s work. The passage of SB 1383 Edible Food Recovery, which ensures surplus food is redirected to those in need, is one such success. BZPMC’s advocacy for the farm-to-cafeteria program, implemented in local schools and hospitals, has also created new pathways for fresh, nutritious food to enter everyday institutions.

Schools have been a focal point for many of these initiatives. BZPMC has supported the development of bilingual food and nutrition resources to educate students and families about healthy eating. At Rancho Cielo, plant-based cooking and sustainability principles have been integrated into the culinary curriculum, creating long-term cultural shifts toward healthier lifestyles in Salinas.

Schools have been a focal point for many of these initiatives. BZPMC has supported the development of bilingual food and nutrition resources to educate students and families about healthy eating. Share on X

Fostering a Sense of Purpose Through Volunteerism

“Right now, we are experiencing a golden age with volunteerism in the City of Salinas. When we were trying to launch AMOR Salinas, BZPMC helped us a lot with spreading the word and recruiting volunteers. They were a trusted organization for volunteer recruitment and cleanup with a purpose. I’ve personally been out to cleanups, and you see whole families…inspiring that spirit of volunteerism.” – Sophia Rome, Community Relations Manager, City of Salinas

BZPMC has been instrumental in fostering a deep sense of purpose among Salinas residents by encouraging them to give back to their community. It has created a wide range of volunteer-driven activities and purpose-driven programs, creating avenues for residents to come together to interact, support local initiatives and work to improve the city’s well-being.

BZPMC has been instrumental in fostering a deep sense of purpose among Salinas residents by encouraging them to give back to their community. Share on X

Finding a sense of purpose is a core principle of the Blue Zones philosophy, and volunteerism offers a tangible way for individuals to connect with something larger than themselves. When people give their time and energy to improve their community, they experience greater life satisfaction, lower stress levels, and a stronger sense of fulfillment. Volunteerism also strengthens social bonds, creating more resilient and connected communities.

Finding a sense of purpose is a core principle of the Blue Zones philosophy, and volunteerism offers a tangible way for individuals to connect with something larger than themselves. Share on X

In total, over 6,898 volunteer hours have been contributed, with an estimated value of more than $170,000. These hours were accumulated through popular events such as park and beach cleanups, community garden care, and larger community gatherings like Pigs, Pinot & More and Ciclovía.

Residents have also contributed to volunteer events at local schools, particularly those with specific volunteer requirements for students. The AMOR Salinas initiative benefited from Blue Zones Project’s efforts to spread the word and recruit volunteers, creating a keen sense of community involvement and purpose. This level of engagement has been a key driver in enhancing the city’s culture of volunteerism.

Clean Air in Public Spaces

“Not everyone realizes that they can be heard – that their voice is valued and that they can even attend these meetings and talk. Giving them a voice and empowering them is going to be a lifelong skill.” – Reyna Alcala, Director of Prevention Services at Sun Street Centers, reflecting on the value of empowering community members to participate in policy discussions.

Exposure to air pollution, especially from tobacco smoke and vaping, is linked to respiratory issues, heart disease, and cancer. In addition to these health risks, smoking in public spaces affects non-smokers through secondhand smoke exposure, which is particularly harmful to children and those with existing health conditions. Creating smoke-free public areas, like parks and recreational spaces, protects vulnerable populations and encourages healthier behaviors.

BZPMC has played a pivotal role in advocating for cleaner air by reducing smoking and vaping in public spaces. Air quality has a direct impact on public health. BZPMC was also a significant advocate for the passage of a Resolution for Smoke-Free Monterey County Parks, which helps protect over 432,000 residents from exposure to secondhand smoke and reduces the risk of wildfires. In June 2021, the City of Salinas strengthened its efforts by amending its smoking ordinance to include electronic smoking devices, regulating them in the same manner as traditional tobacco products. BZPMC provided a letter of support for this amendment, collaborating with local groups focused on raising awareness about the risks of tobacco and vaping.

BZPMC has played a pivotal role in advocating for cleaner air by reducing smoking and vaping in public spaces. Share on X

The success of these policies is evident in the declining smoking rates across the city. Cigarette use in Salinas has fallen to 2.8%, which is significantly below the state and national averages, and the use of vaping products remains low at 6.6%. In addition to these legislative efforts, BZPMC, in collaboration with Monterey County Collaborates, contributed to the amendment of the City of Monterey’s tobacco retail license ordinance, banning flavored tobacco products and single-use electronic smoking devices. The county currently enforces stricter regulations on flavored tobacco than the state, reflecting BZPMC’s influence in driving stronger public health policies.

BZPMC, in collaboration with Monterey County Collaborates, contributed to the amendment of the City of Monterey’s tobacco retail license ordinance, banning flavored tobacco products and single-use electronic smoking devices. Share on X

Youth advocacy has also been a key focus of BZPMC’s work. Through initiatives like the national “Take Down Tobacco” campaign, BZPMC worked with Sun Street Centers and their STEPS Youth Leaders to empower students to take a stand against tobacco use. Students gave public comments at five city council meetings across the county, including in Salinas and Monterey, which had a profound impact on council members, who noted the importance of hearing directly from youth.

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Since 2019, BZPMC has also supported six cigarette litter clean-ups in Monterey, Salinas, and Soledad, helping to maintain cleaner public spaces and further promoting the initiative’s clean air objectives. In tandem with community clean-up events, public education programs have been integral to BZPMC’s efforts. Local partners such as Salinas Valley Health and Breathe CA hosted events like the “Ask the Experts” virtual event and “Vaping 101 and COVID-19”, which coincided with the Great American Smoke-Out and were presented in both English and Spanish, ensuring accessibility for all community members.

Since 2019, BZPMC has also supported six cigarette litter clean-ups in Monterey, Salinas, and Soledad, helping to maintain cleaner public spaces and further promoting the initiative’s clean air objectives. Share on X

BZPMC also partnered with the Monterey County Health Department (MCHD) to align its tobacco prevention efforts, including smoke-free housing initiatives and responsible tobacco sales. Additionally, BZPMC worked with local organizations such as Sun Street Centers, STEPS Youth Leadership, and Breathe CA to continue advocating for healthier public spaces.

A notable collaboration with local businesses has resulted in the placement of “no smoking or vaping” signs at approved worksites and restaurants throughout Salinas, encouraging residents to comply with clean air practices in public areas.

Elevating Workplace Well-Being

“The investment in our community begins with an investment in our employees. We strive to give them the opportunities and resources to reach their highest potential and live healthy lives. Blue Zones Project has helped Taylor Farms elevate our employee initiative, and we are excited to offer them new resources so they can reach their wellness goals through walking groups, purpose workshops, an employee rooftop garden, lunch and learns, and company-sponsored wellness events.” – Bruce Taylor, CEO, Taylor Farms

Given that many adults spend a substantial portion of their day at work, workplaces are crucial environments for promoting health. Employers who prioritize employee well-being through wellness programs, healthier food options, and opportunities for movement create a more productive and engaged workforce. Healthier employees are less likely to suffer from chronic diseases, take fewer sick days, and experience lower stress levels.

As part of the Blue Zones Project in Salinas, 24 worksites, including Taylor Farms, Natividad, Salinas Valley Health, and Pacific Valley Bank, have taken significant steps to promote employee well-being by becoming Blue Zones Project Approved. These organizations implemented wellness programs and activities that align with the Blue Zones principles, aiming to create healthier environments for their staff. Taylor Farms has witnessed a decrease in A1C levels among employees at risk for pre-diabetes as a result of these initiatives.

As part of the Blue Zones Project in Salinas, 24 worksites, including Taylor Farms, Natividad, Salinas Valley Health, and Pacific Valley Bank, have taken significant steps to promote employee well-being by becoming Blue Zones Project… Share on X

“At Salinas Valley Health, our mission is to improve the health and well-being of everyone in our communities. We introduced the Blue Zones Project to Salinas in 2019 with the aim of reducing chronic disease rates and promoting better health for residents. Over the past five years, the initiative has expanded, resulting in a measurable reduction in chronic health risks and increased civic pride, thanks to improvements in overall well-being. Salinas’ designation as a certified Blue Zones Community marks an important milestone in this effort.” – Dr. Allen Radner, CEO of Salinas Valley Health

How Blue Zones Project Monterey County in Salinas, CA is Lowering Healthcare Costs, Improving Productivity, and Improving the Quality of Life for All Residents Share on X

Salinas Valley Health saw a reduction in turnover rates from 2021 to 2023, and organizations like Natividad and Pacific Valley Bank observed steady increases in employee engagement related to well-being programs, including the RealAge Test and employee satisfaction surveys.

Worksites like Taylor Farms and Rancho Cielo also introduced environmental changes to support wellness. Outdoor benches for employees to destress and meditate, community gardens for team-building activities, and walking paths have all been created to promote natural movement throughout the day. The success of these initiatives is reflected in the year-over-year decrease in healthcare claims at Taylor Farms and the 120% increase in employee engagement at the Salinas Family YMCA after joining the Blue Zones Project.

“Our employees’ health and well-being is very important to us here at Pacific Valley Bank. We strive to promote overall wellness within our work environment, and we are excited to show our support within the community.” – Charlotte Radmilovic, CFO,Pacific Valley Bank

The Blue Zones Project inspired Pacific Valley Bank to create a dedicated Walking Moai for its employees, encouraging regular physical activity while building stronger social connections. Leadership at Salinas Valley Health, Natividad, and Pacific Valley Bank also integrated the Blue Zones principles into their employee onboarding processes, ensuring a culture of wellness from the start. These organizations also embraced policies such as updating their paid time off (PTO) systems to encourage employees to take time off, further promoting a healthy work-life balance.

The Blue Zones Project inspired Pacific Valley Bank to create a dedicated Walking Moai for its employees, encouraging regular physical activity while building stronger social connections. Share on X

Transforming Menus and Dining Experiences

What we eat has a major impact on our health, and dining out is a common part of many people’s lives, especially in urban areas. By offering healthier options in restaurants, cities make it easier for residents to make nutritious choices, even when eating outside the home. These changes help shift the culture toward a healthier norm, making nutritious food more accessible and reducing the prevalence of diet-related diseases.

Twenty-seven local restaurants in Monterey County added over 150 Blue Zones-inspired dishes, making it easier for residents to choose healthier options while dining out. Restaurants such as La Cantina Brewing Company, Steinbeck House Restaurant, Culturas Hidalgo y Oaxaca, and El Colibrí actively participated in this initiative, not only incorporating healthier meals but also contributing recipes to a Blue Zones-inspired cookbook.

Twenty-seven local restaurants in Monterey County added over 150 Blue Zones-inspired dishes, making it easier for residents to choose healthier options while dining out. Share on X

La Michoacana, another participant, introduced over 25 new healthy food options by installing produce displays and a refrigerator as part of the Blue Zones Project Market Makeover program. These changes made fresh produce more accessible to customers and supported the community’s shift towards healthier eating habits.

La Michoacana, another participant, introduced over 25 new healthy food options by installing produce displays and a refrigerator as part of the Blue Zones Project Market Makeover program. Share on X

“The most rewarding part of the partnership with Blue Zones Project has been interacting with the people of the community. […] Seeing their reaction when they get that first bite, seeing their engagement… It’s one of the most fulfilling things that I’ve done in my 24 years of life.” – Chef/Owner Ignacio Maravilla, La Casa del Sazón

“The most rewarding part of the partnership with Blue Zones Project has been interacting with the people of the community.” – Chef/Owner Ignacio Maravilla, La Casa del Sazón Share on X

In particular, La Casa del Sazón, owned by siblings Maria, Ignacio, and Marcos Maravilla, has taken a culturally meaningful approach by featuring six Blue Zones-inspired dishes on their menu. They have also developed a catering menu with nine plant-based options, using indigenous Mexican ingredients like maíz, nopales, and chayote, all of which are healthy and culturally significant.

Through collaborations with the Blue Zones Project, restaurants have seen increased customer interest in plant-based dishes, expanding their customer base and contributing to healthier eating habits across the community. By weaving healthy food options into the cultural norms of the area, these restaurants are not only promoting well-being but also honoring the region’s rich culinary traditions.

Through collaborations with the Blue Zones Project, restaurants have seen increased customer interest in plant-based dishes, expanding their customer base and contributing to healthier eating habits across the community. Share on X

Transforming Schools for Health and Well-Being

“Just the teachers sending that (Blue Zones Project) message to the students throughout the day was important. An example was the water. Having posters and reminding the students every day. Little by little, students would take it home. When parents were packing Gatorade or something unhealthy, the students started saying, ‘No, no, no. Water.’ Instead of Gatorade or a sugary drink, the water happened. It takes time. But after that little bit of time, it almost works itself out. It just feeds itself.” – Mr. Martinez, Vice Principal of Frank Paul Elementary

Schools are one of the most influential settings for shaping lifelong health behaviors. By incorporating physical activity, healthy eating, and mental well-being into the school environment, children develop habits that will benefit them for years to come. Programs that educate students about nutrition, provide opportunities for exercise, and foster social-emotional learning can significantly reduce childhood obesity and improve academic performance. Schools that promote well-being not only enhance the health of students but also create a positive environment for staff and families.

Schools in Salinas have embraced the Blue Zones Project as a vital part of fostering healthier environments for their students. By promoting healthier eating habits, social-emotional well-being, and physical activity, the project’s impact has been significant. Attendance rates increased at multiple schools, including University Park Elementary (12.6%), Frank Paul Elementary (6.4%), and Creekside Elementary (11.5%). University Park Elementary also saw discipline issues decrease by 1.7%, a result of embedding well-being into the school’s culture.

Schools in Salinas have embraced the Blue Zones Project as a vital part of fostering healthier environments for their students. Share on X

“I also wanted to tell you a cute story about our six- and eight-year-old granddaughters. They made a video together about foods that should and shouldn’t be eaten to avoid getting ‘the bad diabetes.’ It was amazing, and when I asked them where they had learned this, they answered that a BZPMC representative came to their school! It was great information that they learned and are sharing with others.” –Linda Taylor, Director of Community Development,Taylor Farms

To improve nutrition, schools across Salinas have adopted policies restricting unhealthy foods, ensuring only water is allowed in classrooms and hallways. Frank Paul Elementary introduced healthy snack carts, encouraging students to try new fruits and vegetables, which later became part of family shopping habits.

The well-being culture at Creekside, University Park, and Frank Paul schools flourished thanks to the establishment of school gardens, which educate students about healthy eating habits. These gardens have become central to both the curriculum and extra-curricular activities, creating spaces where students, parents, and staff volunteer together.

Leadership has also played a pivotal role in driving success. Creekside Elementary’s Principal Mr. Franzell, an advocate for health and well-being, embedded Blue Zones Project values into the school’s culture by aligning workshops and initiatives with these principles, ensuring long-term sustainability. Parent engagement has also been key, with dedicated volunteers from schools like Creekside, University Park, and Gavilan View Middle School supporting programs and creating long-term moais for community participation.

A Pathway to Lasting Well-Being

“I’ve lived in Salinas my whole life, and there hasn’t been an organization that promotes health like Blue Zones Project does. They make it accessible for all by giving people the opportunity to take care of their health.” – Jorge Rubio, Outreach Specialist, Sun Street Centers

“I’ve lived in Salinas my whole life, and there hasn’t been an organization that promotes health like Blue Zones Project does.” – Jorge Rubio, Outreach Specialist, Sun Street Centers Share on X

Communities that prioritize well-being are known to have lower healthcare costs, higher productivity, and are widely regarded as desirable places to live. A community-wide focus on well-being not only affects personal health outcomes but also promotes stronger community bonds and economic vitality.

Blue Zones Project, inspired by regions around the world where people live longer and healthier lives, aimed to bring this transformative potential to Salinas by integrating these well-being principles into daily life and community infrastructure. Over the years, it has cultivated positive change, from encouraging healthier behaviors to improving community health.

Blue Zones Project, inspired by regions around the world where people live longer and healthier lives, aimed to bring this transformative potential to Salinas by integrating these well-being principles into daily life and community… Share on X

Tangible, lasting results observed since the initiative’s launch in 2019 include an increase in Salinas’ overall well-being score by 5.9 points, reflecting how deeply the project has resonated with the population. The city increased its performance in the community well-being domain by 19%, its performance in physical well-being by 12% and in social well-being by 7%. The city also experienced an 8.8% reduction in health risks compared with what would have been expected if it followed state trends since 2019. The number of people thriving in their daily lives grew from 58.8% to 66.6%, while reports of high cholesterol dropped by 54%, and tobacco use fell to just 2.8%, far below national averages. These changes translated to an estimated $43.8 million saved in avoided medical and productivity costs.

“What separates Blue Zones Project from other organizations is the positive energy that people exude. It is such a holistic approach. I am a firm believer that individuals and organizations who radiate positive energy create positive impact and change.” – Marguerite Walker, Respiratory Care Practitioner, Salinas Valley Health

“What separates Blue Zones Project from other organizations is the positive energy that people exude. It is such a holistic approach.” – Marguerite Walker, Respiratory Care Practitioner, Salinas Valley Health Share on X

Salinas’ achievements are not limited to individual health metrics but also extend to economic and civic impacts. The community’s efforts have resulted in nearly $11.5 million in additional funding for well-being projects, while over $43.7 million in avoided medical and lost productivity costs have been realized over the past five years. The additional funding sparked cultural shifts that continue to influence the city’s future. Initiatives like bilingual cooking demos, Zumba events, and gardening for seniors have been particularly impactful, creating community connections and promoting healthier lifestyles across generations.

“When I think of Blue Zones, I think of how deep the mission is. It’s about changing culture, in terms of our behaviors- the impact isn’t just for people, it also impacts projects improving our community,” said one attendee at a recent city meeting.

“When I think of Blue Zones, I think of how deep the mission is. It’s about changing culture, in terms of our behaviors- the impact isn’t just for people, it also impacts projects improving our community,” said one attendee at a recent… Share on X

Salinas’ example offers a blueprint for other regions seeking to create healthier, more vibrant communities through sustainable, collective action. The broad participation in the Blue Zones project in Salinas, involving more than 18,527 residents and over 105 organizations, proves that when individuals and organizations come together with a focus on well-being, they can create a foundation of healthier lives for years to come.

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