These Rose Perfumes Will Make You Rethink Florals (2025)

With apologies to Gertrude Stein, a rose is not just a rose—at least not in the land of beauty. The best rose perfumes showcase just how versatile the beloved flower can be, whether it’s presented in all its garden freshness, wrapped in warming spices, or dipped into fruity formulas for a dash of jammy sweetness. The options don’t end there: Rose notes also play well with the smell of fresh laundry and a tinge of salty sea air. It's no surprise that the note is one of 2025's biggest fragrance trends.

Endlessly inspiring to perfumers from Brooklyn to Paris and beyond, roses show up in perfumes designed to suit any occasion or mood. “Rose’s versatility allows perfumers to craft dynamic compositions that appeal to a wide range of preferences from soft and delicate to bold and intense,” Christina Christie, a senior perfumer at Givaudan, previously told Allure.

Our Top Picks

• Best Overall: Parfums de Marly Delina Eau de Parfum, $220
• Best Fruity Rose: Kayali Lovefest Burning Cherry 48 Eau de Parfum, $100
• Best Musky Rose: Byredo Blanche, $225
• Best Vanilla Rose: Chanel No. 5 Eau de Parfum, $138
• Best Budget: Bath & Body Works Into the Night Eau de Parfum, $60
• Best True Rose: Jo Malone London Red Roses Cologne, $165
• Best French Rose: Diptyque Eau Rose Eau de Toilette, $185

With so many options, the only question is, which rose perfume should you pluck? Ahead, find a guide to the 13 best rose perfumes, distilled into a tightly curated bouquet of Allure-editor-approved options. After testing dozens of scents, these are the ones we simply can’t stop spritzing.

Best Overall: Parfums de Marly Delina Eau de Parfum

Why it’s worth it: In a baby-pink bottle strung with tassels, Parfums de Marly Delina Eau de Parfum won the 2024 Best of Beauty Award for best floral scent. Unabashedly sweet and feminine (hint: it smells exactly how its packaging looks), this confection of a perfume smells like traipsing through a flower garden in a cottage-core dress, sniffing roses, lily of the valley, and peonies on the way to a picnic. It’s a sweet, pink daydream of a scent, made for those whose love language is bouquets.

Tester feedback: “I love a fragrance that takes me on a journey, and Parfum de Marly's Delina does exactly that,” says Allure commerce writer Jennifer Hussein. “It starts as a true floral that celebrates the powdery depth of damascena rose, but once it dries down, its warm base notes of vanilla and musk come through to balance all the floweriness.”

Notes: Turkish rose, lily of the valley, peonies, lychee, rhubarb, bergamot, vanilla, musk| Available sizes: 1.0 oz, 2.5 oz

Best Fruity Rose: Kayali Lovefest Burning Cherry 48 Eau de Parfum

Why it’s worth it: A fixture of For You Pages everywhere, Mona and Huda Kattan’s buzzy fragrance brand is like a decadent, layered dessert. Its gourmand scents are designed to be mixed and matched, and Kayali Lovefest Burning Cherry 48 Eau de Parfum is—if you will—the olfactive cherry on top. With pastry case-worthy notes of cherry, raspberry, and praline, the spicy fragrance is also laced with rose Damascena, which has a greener, honey-like feel to it.

Tester feedback: Allure associate editor Annie Blay keeps Kayali’s red-hot fragrance in regular rotation. “It's not overly sweet but has a subtle tartness and depth that makes it smell rich,” she says. “The deep cherry note comes out immediately but as it dries down you get more of the floral rose and woody palo santo notes. I especially love wearing it in the winter and I always get compliments when I do.“

Notes: cherry, raspberry, praline, rose Damascena, palo santo, guaiac wood, patchouli| Available sizes: 1.7 ounces, 3.4 ounces

Best Musky Rose: Byredo Blanche Eau de Parfum

Why it’s worth it: Swedish fragrance brand Byredo is an all-time Allure editor favorite, not only for its compulsively sniffable, markedly sophisticated scents but for just how evocative each one is. The brand’s fragrances conjure nuanced, vibey scenes—in the case of Byredo Blanche, each spritz paints the picture of a languid day spent in sun-warmed sheets, with nothing on but a dab of rosy perfume. The delicate, slightly citrusy scent of white rose helps open the scene; as the fragrance dries down, it winds its way through notes of violet, neroli, and peony before settling into a second-skin base of blonde woods, sandalwood, and musk.

Tester feedback: Hussein has tried all of Byrdeo’s scents, and Blanche is one of her favorites. “What makes this particular scent special is its composition, which is meant to be an aromatic homage to skin and its relationship to textile,” she says. “It smells like a recently-washed sweater I’ve worn for a couple of hours—clean, but with just a hint of my natural humanness peeking out underneath.”

Notes: aldehyde, rose, peony, violet, musk, sandalwood | Available sizes: 1.7 oz, 3.3 oz

Best Vanilla Rose: Chanel No. 5 Eau de Parfum

Why it’s worth it: A legendary scent that once graced the pulse points of the equally iconic Marilyn Monroe, Chanel No. 5 is an enduring classic. (Fun fact: It was the first fragrance launched by Chanel, and it made its grand debut at the brand’s Paris boutique in 1921.) With floral notes wrapped in a soapy, powdery veil of aldehydes, the vanilla perfume has notes of jasmine, neroli, and May rose, which is known for its sweet, spicy, and mossy scent.

Tester feedback: Allure’s associate features director Dianna Mazzone Singh envies those who have yet to discover the eternally alluring scent. “Classics are classics for a reason, and if you've never smelled Chanel N°5... well, I'm actually jealous that you get to experience this beautifully balanced blend of jasmine and sandalwood for the first time,” she says.

Notes: bourbon vanilla, May rose, jasmine, neroli | Available sizes: 1.2 oz, 1.7 oz, 3.4 oz

Best Budget: Bath & Body Works Into the Night Eau de Parfum

Why it’s worth it: In an opaque black bottle with a spiky gold top, Bath & Body Works’ rose-studded scent has chic—dare we say, expensive-looking—packaging that gives it a far fancier look than your average budget-friendly perfume. And that’s before you take in the scent. Bath & Body Works Into the Night Eau de Parfum couches rose petals in a lush mix of raspberry, amber, patchouli, and mocha musk. Imagine a red rose wrapped in a mink coat—that’s the vibe.

Tester feedback: Senior editor Jesa Marie Calaor is sold on the sultry, surprisingly affordable scent. "A spritz of this perfume will leave you smelling expensive (without the hefty price tag.) This warm, full-bodied fragrance blends together amber, raspberry, and musk—perfect for date night,” she says.

Notes: raspberry, amber, rose petals, patchouli, mocha musk | Available sizes: 1.7 oz

Best Fresh Rose: Jo Malone London Red Roses Cologne

Why it’s worth it: Though Jo Malone's scents channel all manner of natural settings—from tranquil Japanese forests to a windswept beach scattered with driftwood—the floral perfumes are a favorite for their hyper-realistic, yet slightly elevated scents. The Red Roses cologne smells exactly like its namesake, with notes of seven different roses enhanced with crushed violet leaves and a hint of lemon. Though this has an unmistakable rosy scent, it’s not overbearing; it was mindfully designed to feel fresh, light, and clear.

Notes: red roses, crushed violet leaves, honeycomb, lemon | Available sizes: 1 oz, 3.4 oz

Best French Rose: Diptyque Eau Rose Eau de Toilette

Why it’s worth it: If you could bottle a time-lapse photograph of a blooming rose—from rosebud to petals all unfurled—it would smell like Diptyque Eau Rose Eau de Toilette. Designed to capture the flower’s lifespan, the French fragrance has top notes of the aforementioned rose damascena and rose centifolia, which has a sweet, fruity, and full-bodied scent. Laced with fruity notes of lychee accord, the scent also serves as vanity eye candy, marked as it is with Diptyque’s iconic oval logo.

Notes: rose, lychee | Available sizes: 1.7 oz, 3.4 oz

Best Aquatic Rose: D.S. & Durga Rose Atlantic Eau de Parfum

Why it’s worth it: A Brooklyn-based perfumery, D.S. & Durga designs its fragrances to evoke an immersive experience, whisking the wearer away to a sultry, very specific scene. In the case of D.S. & Durga Rose Atlantic Eau de Parfum, the scene is a New England beach, in late summertime. The scent—fresh and invigorating, with a musky, salt-water base—captures sea breezes rustling through rose bushes.

Notes: bergamot, petals, lemon oil, linden, rose accord, dune grass, muscone, salt water, white moss | Available sizes: 1.7 oz, 3.3 oz

Best Genderless: Snif Rose Era Eau de Toilette

Why it’s worth it: Designed as a collaboration between the brand and the beauty influencer Monet McMichael, the Snif Rose Era Eau de Toilette wraps rose in fruity notes of rose and strawberry. The results are equally delicious—think a fancy tea service with scones, thick berry jams, and a fresh flower arrangement in a silver vase. The packaging, which unfolds to reveal a 3-D paper rose decked with bright illustrations, is also a treat.

Notes: rose, strawberry, pear, laundry accord, ambrette seeds, white moss, saffron, sandalwood | Available sizes: 1.0 oz

Best Spicy Rose: Frédéric Malle Portrait of a Lady Parfum

Why it’s worth it: Frédéric Malle’s spicy, heady scent—an editor favorite—is less garden-fresh rose than rose in a chinoiserie vase, displayed in a candlelit room with the faint smell of incense and velveteen settees. With a worldly and mysterious vibe, Frédéric Malle Portrait of a Lady Parfum wraps rose in jammy notes of blackcurrant and raspberry; it also has warm and woody notes of cinnamon, patchouli, sandalwood, and amber. You have to lean in close to smell the rose, which is, perhaps, just what the wearer intends.

Tester feedback: “This is what we spritz on when we want to feel elegant and sophisticated, but with a bit of mystery and sex appeal,” Allure contributor Kristin Perrotta wrote. “It gives you an unusually mild, beautiful rose—the scent equivalent of a Deneuve-like Frenchwoman who has an impressive collection of Hermès scarves and bags and simple, classic style. (You truly don't even have to like rose to enjoy this scent; it's that understated.)”

Notes: rose, blackcurrant, raspberry, cinnamon, patchouli, sandalwood, amber| Available sizes: 1.7 oz, 3.4 oz

Best Citrus Rose: Tocca Bianca Eau de Parfum

Why it’s worth it: Tocca Bianca Eau de Parfum smells like the dream of a Positano getaway. Imagine lounging on a tiled patio overlooking the Amalfi coast. Somewhere in the distance—past orange groves and lemon trees—fresh laundry dries in the sun, while sea breezes scatter rose and jasmine petals everywhere. Fresh, bright, and infused with notes of green tea and citrus that smell dipped in sugar, this uplifting scent uses rose as just one component of a spell that casts an Italian daydream. It’s the kind of perfume that was made for honeymoons.

Editor’s tip: Oozing with old-world charm, Tocca’s fragrances come in Italian-made bottles inspired by antique crystal. Their metal caps are hand-finished and decorated with the signature Tocca bird, designed to represent femininity and elegance.

Notes: bergamot, lavender, mandarin, lemon, rose petals, jasmine, green tea, musk, sugar | Available sizes: 1.7 oz

Best Warm Rose: Aerin Rose de GrasseParfum

Why it’s worth it: Rose is Aerin Lauder’s favorite flower, and this elegant perfume was designed as a celebration of the beloved bloom. Housed in a stately cream bottle with a luxurious golden cap, Aerin Rose de GrasseParfum captures the essence of rose centifolia, which is a rare, 100-petaled bloom that grows in Grasse, France. Rose centifolia has a scent with a fruity, honeyed quality; here, it's melded with notes of slightly more spicy Bulgarian rose and bold, sweet rose absolute. Thanks to notes of ambrette seeds, ambrox, and musk, the perfume also has a clean, second-skin quality to it.

Notes: rose centifolia, Bulgarian rose, rose absolute | Available sizes: 3.4 oz

Best for Winter: Liis Rose Struck Eau de Parfum

Why it’s worth it: While some of the scents on this last conjure dreamy seascapes and fairytale gardens bursting with summer fruits, Liis Rose Struck Eau de Parfum offers a cozy take on the rose. Inspired by a vision of flowers frozen in ice, the vegan scent opens with bright notes of tangerine and cassis before dipping into fresh matcha tea and drying down with a base of rose centifolia and damask rose. Made with organic sugarcane alcohol, the scent is genderless and has a crisp, vegetal quality that feels modern and refreshing. Equally modern is the packaging, which pairs clear glass with a white, ceramics-inspired top.

Notes: tangerine, cassis, matcha tea, damask rose, rose centifolia| Available sizes: 50 ml

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For our review of the best rose perfumes, we enlisted the help of multiple editors, writers, and contributors to review the products. This ensures our testing base spans different skin tones, genders, and dermatological conditions. We considered each product's performance across four primary categories: ingredients, wear and longevity, packaging, and inclusivity. For more on what's involved in our reporting, check out our complete reviews process and methodology page.

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Stop and smell these editor-approved fragrance finds:

• 16 Best Winter Perfumes That Warm Our Hearts When It's Cold
• 17 Best Vanilla Perfumes That Smell Anything But Basic
• These Cherry Perfumes Are Ripe for Spritzing

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